Compare products.
Skip the hmmmm.

Most ways to compare products fall into one of two camps. Editorial sites like Wirecutter compare products their team picked, on factors their team chose — useful, but rarely the products you're actually between. ChatGPT will compare anything you paste, but the answer lives in a chat window: no URL, no author, no way to send it to your sister-in-law.

hmmmm sits in the middle. You paste the 2–5 you're looking at — baby bottles, paraben free skincare, fluoride free toothpaste, anything with a product page. AI suggests the factors that matter for that category. You weight them by what you care about. The output is a page with its own URL, your name on it, and an OG card built for sharing.

It's a free decision tool that respects both the AI's pattern-matching and your judgment. When friends ask help me decide, you stop screenshotting chat threads and send a real page instead — one Google can index, one your friend can add their own take to.