Fresh off the press
People are working these out
Real decisions, weighed in public — factors that mattered, verdict called. Add yours →
CeraVe Moisturizing Cream vs LRP Toleriane vs Cicaplast B5 — Value per Ounce
CeraVe wins, and it's not even close on value.
CeraVe Moisturizing Cream 16oz Tub vs Cetaphil Moisturizing Cream 16oz Tub — Ingredients & Value
CeraVe's ceramide trio edges out Cetaphil's vitamin stack.
Tide Original vs Gain vs Tide Free & Gentle — Cost Per Load Compared
Gain wins on price — Tide Free & Gentle is the no-scent call.
0.5% Retinol vs 1% Retinol vs 0.1% Retinaldehyde — OTC Vitamin A Compared
0.1% Retinaldehyde wins on potency and tolerance — at a price.
Glycolic vs Lactic vs Salicylic Acid: Which Exfoliant Suits Your Skin
Glycolic acid is the most versatile workhorse of the three.
Pampers Swaddlers vs Huggies Little Snugglers — Size 1 Showdown
Huggies Little Snugglers wins on every number that matters.
Why hmmmm
Why use hmmmm to compare products?
Most ways to compare products fall into one of two camps. Editorial sites like Wirecutter compare products their team picked, on factors their team chose — useful, but rarely the products you're actually between. ChatGPT will compare anything you paste, but the answer lives in a chat window: no URL, no author, no way to send it to your sister-in-law.
hmmmm sits in the middle. You paste the 2–5 you're looking at — baby bottles, paraben free skincare, fluoride free toothpaste, anything with a product page. AI suggests the factors that matter for that category. You weight them by what you care about. The output is a page with its own URL, your name on it, and an OG card built for sharing.
It's a free decision tool that respects both the AI's pattern-matching and your judgment. When friends ask help me decide, you stop screenshotting chat threads and send a real page instead — one Google can index, one your friend can add their own take to.
How it works
How to compare products in 60 seconds
01
Paste 2–5 links
Anything you're comparing. Bottles, shampoos, toothpaste, you name it.
02
Tell us what matters
AI suggests the factors. You weight them. Or override entirely.
03
Share the verdict
Get a page with a verdict, factors, and your name on it — built to send.
FAQ